The State of Local Business: Indianapolis
Indianapolis: who actually
shows up online?
We scored 465 independent businesses across Indianapolis on verifiable public presence facts — websites that respond, listings that answer the basics. This is what the public record says.
The gap, in three numbers
The headline is the gap: 89% of Indianapolis's ranked independents list no social channel on their public listings, and 21% have no working website at all. Of 465 businesses scored, 35 earn the A-band (80+/100). Every number on this page is recomputed from public listings each edition — nothing here is surveyed, sampled, or estimated.
By niche — median score /100
5+ ranked onlyMethodology & use
Methodology. Every point is a verifiable public fact: working website 30 · own domain 10 · https 5 · social channels 10 each (up to 3) · phone 10 · street address 5 · hours 5 · email 5. We publish no engagement or follower data. Independents only; chains excluded. Businesses are named on the public boards, never in this report.
The national picture: all six metros →. Full method + a worked example: how we score →. See the full rankings: The Indianapolis Index → · Check your own rank → · Press kit →
Published by McLaren Visuals LLC, Winchester KY. Corrections/removals: xavier@mclarenvisuals.studio — same-day. Cite freely with a link.