Press kit — The Index

Press kit · for journalists & researchers

The Index,
in one page.

The Index is a monthly public ranking of 3,084 independent local businesses across six Midwest/South metros, scored /100 on verifiable public presence facts — websites that respond, listings that answer the basics. It is published by McLaren Visuals LLC and recomputed from public listings each edition.

Headline numbers, live

auto-updated

Central Kentucky354 ranked · 59% no social · 28% no working site · 27% invisible

Cincinnati776 ranked · 54% no social · 19% no working site · 16% invisible

Louisville447 ranked · 61% no social · 21% no working site · 19% invisible

Nashville372 ranked · 47% no social · 10% no working site · 9% invisible

Columbus642 ranked · 50% no social · 17% no working site · 13% invisible

Indianapolis493 ranked · 60% no social · 21% no working site · 20% invisible

Methodology

Method in one paragraph. Every point is a checkable public fact (working website 30 · own domain 10 · https 5 · social channels 10 each up to 3 · phone 10 · address 5 · hours 5 · email 5). Independents only; chains excluded; no engagement or follower data. Rankings are ordinal with a published tiebreak cascade. Full write-ups: the per-metro State of Local Business reports.

Reuse & contact

Reuse. Cite any number freely with a link to the relevant board or report. Per-metro social cards live at /report-card/og-metro/<metro>.png. Contact. xavier@mclarenvisuals.studio — corrections same-day, quotes and custom cuts of the data on request. Machine-readable: feed.json.

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Press kit — The Index

The Index,in one page.

Headline numbers, live

Methodology

Reuse & contact

The Index,
in one page.