Honest comparison — DIY vs hiring vs an all-in-one platform
The honest comparison
Three ways to keep a business visible online — and when each one is actually the right call. No hype, no rival names, no invented numbers.
Do it yourself
Right when…
- You've got real time each week — filming, editing, writing captions, and posting every day is a part-time job on its own.
- You enjoy the craft and want to learn it.
- You're testing whether short-form is worth it before spending on it.
- Honest trade-off: it's free but slow, and it stalls the week you get busy — which is exactly when consistency matters most.
Hire a person
Right when…
- You want one specific person and can manage them.
- You have steady work to keep an editor or a videographer busy.
- Honest trade-off: a single hire is one skill — an editor isn't a strategist isn't a videographer — and they take vacations, get sick, and cost far more than a plan once you add it up. Coverage stops when they do.
An all-in-one platform (us)
Right when…
- You want it handled — produced, posted on cadence, and measured — without managing anyone.
- You want the content and the business layer (customer tracker, follow-ups, landing pages) in one place, not five tools.
- You value it being run the same every day, whether or not anyone's on vacation.
- Honest trade-off: it's a monthly cost, and we predict no specific results — what you can hold us to is the cadence, the quality, and your approval on every post.
What each plan includes
| The Channel | The Studio | Private | |
|---|---|---|---|
| Monthly | $399/mo · founding | $800/mo · founding | By application |
| Reels made & posted for you | 2/day | 2/day | 2/day |
| AI brand voices | 1 | 3 | 6 |
| Fresh reel recreations / month | 2 | 12 | 30 |
| Your full customer tracker (CRM pipeline) | — | ✓ | ✓ |
| Bookings & scheduling | — | ✓ | ✓ |
| Estimates & quotes | — | ✓ | ✓ |
| Approval-gated follow-up automations | — | ✓ | ✓ |
| Hosted landing pages, sites & funnels | — | ✓ | ✓ |
| Your own custom domain | — | ✓ | ✓ |
| Email campaigns to your own list | — | 3,000/mo once your sending domain connects | 3,000/mo once your sending domain connects |
Every plan: two reels a day produced end to end, your live results dashboard, your lead inbox, and your approval on every post before it goes out. This table is generated from the same settings that run the product — so what you see is exactly what you get.
Straight answers
Isn't hiring an agency or your own person better?
It honestly depends on your situation — that's why the three columns above exist. A dedicated hire is great when you have steady work to keep them busy and the time to manage them; a platform wins when you want it handled, run the same every day, without managing anyone. Neither is 'right' in the abstract — pick the one that matches how you actually work.
Do I own my content and my audience?
Yes. Your channels, your videos, your audience, and your customer list are all yours. We build the asset and operate it for you; you keep it. If you ever leave, you take everything with you.
Can I cancel anytime?
Yes — it's month-to-month. Cancel anytime from your dashboard; you keep access through the month you've already paid for, then your account pauses (we never delete it). No long-term contract, no trap.
What can you actually commit to?
The cadence, the quality, and your approval on every post before it goes out. What we never claim is a specific number of customers, views, or leads — no one can predict that honestly, and we won't pretend to.
What's the real difference between the plans?
The Channel is the content engine — reels made and posted for you. The Studio adds the business layer around it: your customer tracker, bookings, estimates, follow-up automations, and landing pages. Private adds premium production and a senior strategist on your account.
Which plan fits me? See the plans
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