How we score — The Index methodology
Every point is a
fact you can check.
No opinions, no engagement data, no black box. The Index scores each independent business out of 100 on verifiable public presence — the things a customer needs to find and trust you online.
The rubric — 100 points
/100A real business, scored step by step
Here's EverClean Nashville in Nashville — scored line by line, so you can check our arithmetic:
Total: 95/100 — every point a fact you can verify on the public listings.
How ties and ranks work
Ties break by a published cascade, never by our judgment: more social channels → own domain → hours → email → https → then name (alphabetical). Ranks are ordinal, 1..N. Chains are excluded (independents only). We publish no engagement or follower data — only what's on your public listings. Every edition is recomputed from scratch; a business that fixes a signal climbs the next month.
See it for yourself:
Published by McLaren Visuals LLC. Spot an error? xavier@mclarenvisuals.studio — fixed same-day. Cite freely with a link.