The anti-metric manifesto — what we refuse to sell
What we refuse to sell.
Most marketing vendors sell a number. We think that's backwards — this page is our stake in the ground.
The numbers everyone sells
Follower counts. View spikes. "We'll get you seen." Here's the problem: those numbers are decided by an algorithm no vendor controls, tuned by platforms that change it without notice. Anyone selling certainty about next month's views is selling a guess with confident packaging. And even when the spike comes — a big number of strangers scrolling past is not a customer walking in.
What we hold ourselves to instead
Inputs and public facts. The posting cadence actually kept — work going out on schedule, week after week, visible on your own page. Findability — the boring, checkable basics a customer hits before they ever call, scored by a published rubric. Craft — video a business owner is glad to have their name on. Every one of those is inspectable by you, on any day, without asking us.
The incentive problem
A vendor paid to move a vanity number will chase the vanity number — clickbait for strangers a thousand miles away, engagement stunts, content optimized for the chart instead of the customer. We'd rather be held to the work itself: what shipped, when, and whether it represents you well. That's a harder standard, which is exactly why we picked it.
Receipts over rhetoric
This isn't a vibe statement — the receipts are public. The scoring rubric is published, with a changelog. The system's health is on a status page. The Index boards are math anyone can re-run. When something on our pages can't be verified, our own tooling blocks it from shipping. Holding vendors to checkable claims should be normal; we're starting with us.
If a vendor's confidence about future numbers is what you're shopping for, we're honestly the wrong shop — here's who we're wrong for, said plainly. The same discipline runs all the way down to how we license the music. If you want the work done well, on cadence, with receipts — that's the entire product.