Roofing Reel Ideas
What a roofing business should actually post.
Six reels that work for roofing businesses — the hook, what to film, and the one thing to ask for. These are the patterns our production system runs every day; steal them, or have them done for you.
“3 signs your roof is about to leak — before it stains your ceiling.”
Film: You on a roof pointing at curling shingles, a rusted flashing, granules in the gutter. Quick cuts, captions burned in.
Ask for: “Comment ROOF and I'll send you our free 5-point checklist.”
“This $200 fix would've saved them a $14,000 roof.”
Film: A real before/after of a small repair that was ignored vs. the damage it caused. Straight talk, no scare tactics.
Ask for: “Book a free inspection — link in bio.”
“How to hire a roofer without getting burned.”
Film: You to camera listing the 3 questions to ask any roofer (license, warranty, who's actually on your roof).
Ask for: “Save this before you call anyone.”
“Storm chasers vs. your local roofer — what nobody tells you.”
Film: You explaining the out-of-town-contractor trap honestly; a map, a torn business card, your own truck.
Ask for: “Local, licensed, and here after the job — DM to talk.”
“We replaced this roof in a day. Watch.”
Film: A tight time-lapse of a real job start to finish, crew faces, the reveal at the end.
Ask for: “Want yours done this clean? Free quote in bio.”
“The 60-second roof check you can do from the ground.”
Film: You walking a house pointing out what to look for with binoculars — no ladder needed.
Ask for: “Not sure what you're seeing? Send me a photo.”
Grade your page free — 60 secondsSee how we'd run it for you
Want the why behind these? The roofing playbook — the source-verified patterns these ideas are built on.
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