Home Services Reel Ideas
What a home services business should actually post.
Six reels that work for home services businesses — the hook, what to film, and the one thing to ask for. These are the patterns our production system runs every day; steal them, or have them done for you.
“The warning sign in your home you're walking past.”
Film: You pointing out the real issue (a drip, a scorch mark, a crack) and what it means.
Ask for: “Not sure? Send a photo and we'll take a look.”
“This small fix prevents a huge bill.”
Film: A real before/after of a cheap fix vs. the disaster it prevents.
Ask for: “Book a visit — link in bio.”
“How to choose a contractor you can trust.”
Film: You to camera: license, insurance, who actually shows up. Honest.
Ask for: “Save this before you hire anyone.”
“Watch this job start to finish.”
Film: A satisfying time-lapse of real work, crew faces, the clean result.
Ask for: “Want yours done this clean? Free quote in bio.”
“Meet the person who'll be in your home.”
Film: A short, warm tech intro — because you're letting them into your house.
Ask for: “Local and here after the job — DM to book.”
“3 things every homeowner should check this season.”
Film: A quick save-able seasonal checklist demoed on a real house.
Ask for: “Want us to handle it? Link in bio.”
Grade your page free — 60 secondsSee how we'd run it for you
Want the why behind these? The home services playbook — the source-verified patterns these ideas are built on.
This report card is based only on the answers you gave — we did not access, scrape, or analyze your Instagram account.
McLaren Visuals is pre-revenue and just getting started — you would be one of the first founding clients.
Free and yours to keep, no obligation.