The Fix List — Indianapolis

The Fix List · July 26, 2026

The 5 gaps costing Indianapolis
businesses points.

Measured across 465 independents on our public Index — and every one is fixable in a weekend.

1. Social channels (10 each, up to 3)89% missing this (415 of 465)

Worth 30 points. Claim the big three where your customers are, then LIST them on your website and listings so they count.

2. Email listed83% missing this (386 of 465)

Worth 5 points. List a real business email — some customers will never call first.

3. Hours published46% missing this (215 of 465)

Worth 5 points. Publish hours and keep holidays updated. 'Hours unknown' costs you the customer standing outside at 9am.

4. Secure site (https)31% missing this (146 of 465)

Worth 5 points. Ask your host to enable HTTPS (usually one click, free). Browsers mark plain HTTP 'not secure' in front of your customers.

5. Own domain (not a social page)22% missing this (101 of 465)

Worth 10 points. Buy your business name as a .com (~$12/yr) and point it at your site. A social-page URL as your 'website' reads as temporary.

Want to know exactly which of these are costing you?

Percentages are recomputed from public listings each edition — no business is named on this page. Published by McLaren Visuals LLC.